The4thMarketeer

The Age of the Entrepreneur

benny — Wed, 01 Sep 2010 15:05:39 +0000

I keep hearing the tagline ‘The Age of the Entrepreneur’ to promote the home based business industry, which, don’t get me wrong, is a great idea, but let’s think about this logically..

Communities often complain that the big superstores are going to move in and close down all of the smaller, family run businesses through their cheaper prices. The age of the entrepreneur is a thing of the past! All families WERE entrepreneurial pretty much by default. There was an array of butchers, locksmiths, barbers etc.. Family run businesses, with entrepreneurs at the helm.. And loads of them!

In 1908, a lovely man named Henry T Ford created his first assembly line for his new automobiles and things began to change. I’m not sure if Mr. Ford is wholly responsible for what happened next but he is the most revered industriallist for a change in production techniques. He, possibly unwittingly, started the age of the employee, which we are still in. He and his droogs were the innovators of creating massive systems with employees doing very small and highly repetitive tasks for hours on end, in order to create maximum efficiency. Something very apparent still today.

It does make me worry when people are proud of their title at work. If they stopped and realised that it is just a verbalisation of which cog in someone’s machine you are, they might not be so proud… Ok, you’re right, that probably is a little unfair, these people do work hard and deserve all the success they get. I am just trying to illustrate the reality of what a job title really is.

So why is there such a demand for employees again?.. To get a big job done?.. Yes, in essence, but it is even more about leverage. As the employer you get to dictate what you percieve to be the value of the employee.. That is called a wage, payable in fiat currency. A wage is the amount that an employer wants to pay you so that he can maximise his profit when he sells the output of his system, it is not the true value of the work that you do nor what you offer the employer. If it was, there would be no profit for the employer, how would he buy his personal luxury goods or second or third home?

I hear you all cry ‘but there is security in being an employee.. At least you can count on the wage to pay your bills each month’. Well the logic is good, but in reality we all know different. How many people have, in essence, had to fund the survival of their employer’s system directly.. By means of a drop in wage? If you think what that really is another way around.. You should still be getting what you agreed to in your contract as means of payment for your services, but the employer wants you to pay him x amount to finance his system.. Do you see what I am saying? Will you get a share dividend in future company profits, when the crisis is over, for your investment in the company? I doubt it!

Sorry, I’m ranting. So… the ‘Age of the Entrepreneur’ is technically over, it all happened prior to the assembly line. But, what I think is far more exciting is the ‘Employee Rebellion’ that is occuring, seeing a vast increase in people searching for the entrepreneur route. We have all been to school and some of us through university, where we are all taught how to become the best employees, but still there is this cultural shift. I love and believe it to be highly empowering for us all!

Undue Hesitancy…

benny — Tue, 31 Aug 2010 13:19:04 +0000

When I was 17, learning to drive, I got to my first driving test date within a month. This was probably something to do with living in the country and having to drive 20 mins to get anywhere and I was fed up of asking mum!

In those days there was no theory test beforehand and you could only get 3 minor faults in one area, or one major to fail. I thought my test had gone ok but I failed, and reason still sticks in my mind as to why today.

In the whole 20-30 minute on-road test I had managed to accumulate 4 minor faults. I had friends that had had over 17 and passed, spread across different criteria on the test paper, no more than 2 in any given box. I had managed to have 3 in the box marked ‘undue hesitancy’ and one elsewhere!

This has obviously bugged me to this day as I had had my new opportunity at a revised freedom taken by something so apparently trivial. I’m not saying that I deserved to pass necessarily, but only 4 minor faults versus new licensed drivers with 17, I felt a little hard done by.

But I still do it today, as I am sure that many of you probably do, although some may not admit it! I was just about to make a call to a guy at the local university and it took me 5 minutes to ring the number. Be in mind that I am highly conscious of being time efficient but there was only a certain amount of planning needed for the call. I was unduly hesitating!

I would consider myself pretty good on the phone, so what was my problem? But hesitancy, a symptom of self doubt, can be found in all of us to varying degrees.

What is there really to fear on anything that you do, why do we pause and focus on what might go wrong? From what I gather about this guy that I am looking to speak to is that he is a cool guy, everyone I have spoken to trying to get to him seems to think so! What causes us to pause on the negative?

I’m sure there are a million different reasons, all different yet specific to each of us, leading us to start to doubt ourselves and we pause.

So, as soon as I spotted I was doing it, I dialled… He was out of the office anyway, but there we go!

What I am trying to say is, if you do not put yourself out there and push away the boundaries that you know, you will never grow. ‘Fortune Favours the Brave’ as they say. What is there ever to fear? 99.9% of the time there is nothing to fear, just our own varying self doubt!

If we know that something that we are doing is not right, fix it. But how many of us let whatever it is prevail and shrink back into our comfort zone?

Setting Up a Hosting Account and Installing WordPress

benny — Fri, 27 Aug 2010 16:08:49 +0000

Setting up a hosting account is much simpler than you may think. Have a look at the video below and I’ll show you how to get your blog up and running in no time.

To get to bluehost you can go to http://www.bluehost.com

Google Versus… Latest…

benny — Fri, 13 Aug 2010 13:48:19 +0000

I have just been chatting on a Forum to a lady called Grace, I have been promoting the use of MSN for her PPC campaigns as she is very aware of how much Google ‘slapping’ is going on, which makes sense in my opinion.

Grace then brought up the point that she believes that she should be on Google because her particular campaign is targetted to the UK, where I live… The first thing that cropped to mind is ‘yeah so… and?’ MSN and Yahoo! operate over here too, but I thought I would have a little research to see what she was implying…

I HAD ABSOLUTELY NO IDEA AT WHAT A GOLIATH GOOGLE WERE HERE IN THE UK! Ofcourse I realise they are highly dominant everywhere, with a ridiculously high market share in all western countries and most of the world over… But what I found for here in the UK was a jaw dropper!

This is where I have to apologise to Grace for my first reaction to her question, I had no clue! (She obviously did tho!)

Check these badboys out -

I seriously thought the UK was more like the US on dominance!

Fresh From Twitter

benny — Fri, 13 Aug 2010 10:02:31 +0000

Check this out… Makes me want to buy a really small place for my next house!! Too cool http://youtu.be/catll-XwVn0

“I have never let my schooling interfere with my education” – Mark Twain

Gutted that I missed Omar Briones webinar on Twitter this evening

Rebuilding T4M!

benny — Sun, 08 Aug 2010 02:12:40 +0000

I’m gonna have to apologise to anyone visiting T4M as I will be sprucing it up somewhat, all th content will still be available but the site may look a lil topsy turvey at some points.. All adds to the fun! lol

The Age of the Entrepreneur

http://www.the4thmarketeer.com/2010/09/the-age-of-the-entrepreneur/
Undue Hesitancy...

http://www.the4thmarketeer.com/2010/08/undue-hesitancy/
Setting Up a Hosting Account and Installing Wordpress

http://www.the4thmarketeer.com/2010/08/setting-up-a-hosting-account-and-installing-wordpress/
Google Versus... Latest...

http://www.the4thmarketeer.com/2010/08/google-versus-latest/

If you’re gonna do something do it properly!

benny — Fri, 06 Aug 2010 02:43:23 +0000

They say that if you are going to do something do it properly, so I believe I am.

I posted the other day about the MyShoppingGenie Web app and what a great tool it is. I also joined their network marketing scheme too so that I can give away these free money saving gizmos. Now, I have been quite keen about network marketing for a long time… Some of you may remember that I joined iLearning Global before they pulled the scheme. Thing is I was well fired up for it at the time!

Anyway, to cut long story short, I have enrolled and thought I should get some training from someone who is a Don at it. So I have also enrolled with the 7 figure networker and would highly suggest that anyone who is, or wants to get involved with network marketing take really good look.

Below is an 8 day boot camp for marketers, all free and possibly some of the best information out there! Well worth the simple sign up!

Quite Possibly The Smartest Affiliate Tool I’ve Seen!

benny — Fri, 23 Jul 2010 02:58:27 +0000

A couple of years ago I had the idea of creating slick graphic homepages for people’s web browsers and put a list of popular sites links on the right sidebar. the aim was to be an affiliate of all of the sites, hence earn comissions for all of my hard work creating these pages.

Lo and behold, 2 years later this crosses my path… Similar to my bar napkin idea but far, far slicker! A free widget to give you the cheapest prices it can find for your google search queries, that is supposing that you are looking for an actual item, with the back-end all linked up too!

A great app for anyone who shops on the internet, and also awesome for anyone who wishes to distribute it for affiliate commissions!

To download and have a look at the app itself click www.comparisonapp.org. There are also the details on there if you want to look into becoming a distributor too (at the bottom). A great way to promote your affiliate links!

And I Thought Some Of Our Cards Were Steep?

benny — Sun, 18 Jul 2010 08:16:11 +0000

So let me get this right… It costs you $247 to borrow $53? What an absolute effin joke!! Click on the video below for a taste of what it could be like :/

Robert Kiyosaki Videos

benny — Tue, 06 Jul 2010 02:03:30 +0000

Here are a collection of Robert Kiyosaki’s introductory videos that certainly get the brain thinking. Some of these are the first taster I had to Rich Dad, and since then I’ve been hooked!

I hope you enjoy them and if you do, be sure to read the books, starting with Rich Dad, Poor Dad itself. You can find them under the recommended reading link on the right of the here.

This is also a great introduction to one of my personal heroes, Robert Kiyosaki, for it was he alone that has started me on this quest! Plus I am trying to figure out what kind of thing would come out of placing him in the same room as Stephen Fry and the late Winston Churchill, over a late dinner fuelled with red wine Could possibly be the most incredible socio-intellectual meeting the planet has ever seen!

Rich Dad Poor Dad

The New Rules Of Money